The idea is similar to Wizard. Drink an entire Heineken mini-keg by yourself, then add it to a stack of other mini-kegs to make a totem pole. The stack must be a minimum of 10 mini-kegs high in order to qualify for the bar, but feel free to make it taller. It is recommended that you have a "Totem" party, where each person invited brings their own mini-keg. Duct tape is also recommended.